Approve an ordinance amending the Fiscal Year 2025-2026 Austin Tourism Public Improvement District Operating Budget (Ordinance No. 20250813-005) to appropriate $20,114,620 in district assessment funds to transfer to the Austin Tourism Public Improvement District Corporation for Austin Tourism Public Improvement District expenditures. Funding: $20,114,620 is projected to be available in the Fiscal Year 2025-2026 Tourism Public Improvement District Operating Budget from assessments. Actual revenue is dependent on the eligible activities that will occur under the service plan.

The City Council will consider amending the Fiscal Year 2025-2026 Austin Tourism Public Improvement District (ATPID) Operating Budget. This amendment will appropriate $20,114,620 in district assessment funds to be transferred to the ATPID Corporation. These funds are intended for expenditures related to increased marketing, sales initiatives, and incentives aimed at boosting tourism and securing meetings and events at the Austin Convention Center and Palmer Event Center, as well as supporting hotel activity within the district. The funding is projected to be available from assessments, with actual revenue dependent on eligible activities.

This action will allocate $20,114,620 from tourism assessments to fund marketing and sales efforts designed to increase hotel activity and attract events, potentially leading to increased tourism revenue.

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