A public hearing to receive comments regarding an application for and an ordinance granting new Subarea on property zoned Tract II within Planned Development No. 314, the Preston Center Special Purpose District, on the southeast corner of Berkshire Lane and Lomo Alto Drive Recommendation of Staff: Approval, subject to amended conditions Recommendation of CPC: Approval, subject to amended conditions Z-25-000167 *In alignment with ForwardDallas.

This item proposes an amendment to Planned Development No. 314 (Preston Center Special Purpose District) to create a new Subarea E at the southeast corner of Berkshire Lane and Lomo Alto Drive. The amendment seeks to allow additional attached, non-illuminated signs on the existing 14-story high-rise office building (approx. 205,000 sq ft) on the 1.4-acre property. Specifically, three signs would be permitted on each of the north, east, and west facades, each not exceeding 48 inches in character height and 100 square feet in effective area, positioned at different floor levels. This change is intended to improve wayfinding for upper-floor tenants, as current zoning restricts such signage. Both staff and the City Planning Commission (CPC) recommend approval, with the CPC voting 14-0 in favor, noting consistency with the ForwardDallas 2.0 Comprehensive Plan.

This zoning change will allow for more visible signage on the high-rise office building in Preston Center, potentially improving wayfinding for businesses located there. While staff deemed it compatible, three property owners opposed the change, indicating some residents may have concerns about the visual impact of additional signs.

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