Skip to main content
91041
License
Active
3 appearances

Public Hearing - New License Friends Applaud LLC • dba Friends Applaud 1602 Gilson St • Agent: Adam Benedetto Estimated Capacity (in/out): 90/300 Class B Combination Liquor & Beer • 40% alcohol, 60% food Police Sector 306 (District 13)

City: Madison, WI
First Seen: December 17, 2025
Latest Activity: January 13, 2026
economic_developmentpermitsplanning

Summary

This item is a public hearing for a new Class B Combination Liquor & Beer license for Friends Applaud LLC, operating as Friends Applaud, located at 1602 Gilson St. The establishment plans to be a full-service restaurant specializing in Detroit-style pizza, with an estimated indoor capacity of 90 patrons and outdoor capacity of 300. The proposed alcohol to food sales ratio is 40% alcohol and 60% food. The applicant, Adam Benedetto, has outlined a business plan that includes indoor dining, an outdoor seating area with potential for live music and events, and a phased approach to kitchen development, initially focusing on items not requiring a hood and later incorporating a full kitchen with a hood by July 2026. The location is in Police Sector 306 (District 13). Multiple community members and the local Alder have submitted letters in support of the license, citing the need for more dining and social options in the neighborhood. However, some neighbors have raised concerns regarding potential impacts on the residential area, particularly concerning noise and capacity, and have highlighted past conditional use agreements for the property that may need to be reconciled with the current application.

Residents can expect a new restaurant and bar at 1602 Gilson St offering food, drinks, and potentially live entertainment. Concerns have been raised by some neighbors regarding noise levels and the capacity of the outdoor space, which may be addressed through licensing conditions.

high