33 W Johnson Street (District 4): Consideration of a conditional use in the [Proposed] Urban Mixed-Use (UMX) District for a new building with greater than six (6) stories to allow construction of an eight-story, 205-room hotel.

This agenda item involves the proposed development of an eight-story, 205-room Drury Plaza Hotel at 200 Wisconsin Avenue (also identified as 33 W Johnson Street). The project requires a rezoning from Planned Development (PD) to Urban Mixed-Use (UMX) District and a conditional use permit because its height exceeds six stories. The hotel will feature a ground-floor public restaurant and bar, breakfast area, meeting rooms, a basement fitness center, and an indoor pool. It will provide 181 parking spaces (including 4 EV installed and 36 EV-ready) and 22 bicycle stalls. The development is compliant with the Transportation Demand Management (TDM) Ordinance, achieving its 9 required points through various measures. Construction is anticipated to begin in Summer 2026 and conclude by Spring 2028. The project also includes the approval of a Certified Survey Map (CSM) to divide the 0.814-acre hotel parcel.

This development will bring a new 205-room hotel to downtown, potentially boosting tourism and local economic activity. Residents will gain new dining options with the ground-floor public restaurant and bar. The project's comprehensive parking and bike facilities aim to manage traffic and promote alternative transportation in the area.

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