Subject: Honoring Dr. Michael P. Ford From: Councilmember Unger Recommendation: Adopt A Resolution Honoring Michael P. Ford, Ph.D., For Being Awarded The National Parking Association’s “Innovator Of The Year Award”

This resolution honors Dr. Michael P. Ford, the City of Oakland's Parking and Mobility Division Manager, for receiving the National Parking Association's (NPA) “Innovator of the Year Award” in 2025. Dr. Ford was recognized for his innovative use of predictive data analytics and technology partner Trellint to optimize citation collection, thereby minimizing collection agency referrals and increasing payment rates. This approach has turned routine enforcement into a more efficient and cost-effective revenue driver for the city. Dr. Ford has been with the city since 2013 and has managed the Parking and Mobility Division since 2018, overseeing 112 staff.

This resolution recognizes an outstanding city employee for innovative work that improves the efficiency of parking enforcement and revenue collection, potentially leading to better managed parking services for residents.

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